Yield refers to the percentage of students admitted to an institution who choose to enroll. Colleges pride themselves on this metric as it demonstrates their value and reputation to high-caliber students. High yields are also financially valuable as they bring in more tuition money every year. Liberal arts schools saw a 42% increase in the number of applicants
between 2007 and 2017, but yield is expected to drop
with the coronavirus pandemic as students face financial or logistic roadblocks and are unable to attend college.
Institutional Yield 2017